The team
Builders who know the ground
Majoie Konadu
Co-founder & CEO
Akwasi Kissi-Prah
Co-founder & CPO
Thabo M.
Head of Engineering
Aisha B.
Head of Creator Growth
Africa's media landscape is changing. While traditional media still dominates, new media is steadily gaining ground. Platforms like YouTube, TikTok, Facebook and X (Twitter) are changing how audiences discover and consume content, particularly among younger audiences.
These platforms have made it easier than ever to build a media brand and reach an audience. But creating quality content that consistently captures attention and meets world-class standards takes far more than an internet connection.
And while platform monetisation provides an important source of revenue, we believe there is a much bigger opportunity.
The content being created every day by African media houses has value beyond views.
It can create opportunities for local advertising, brand partnerships and new sources of revenue. The challenge is unlocking that value. It requires identifying the right content, creating opportunities for brands to advertise within it, managing partnerships and campaigns, and measuring results.
For most media houses, that's not their priority. Their priority is what they do best: creating great content.
As a result, too much of the value in that content goes uncaptured.
That's where Clipad comes in.
At our core, we're a technology company helping media houses turn the content they already produce into new revenue opportunities.
We make it easier to connect media houses with relevant brands, manage campaigns and measure results, while allowing them to stay focused on what they do best.
Because great content should create more value.
Majoie Konadu
CEO, Clipad
Help our clients, partners, and teammates achieve more.
Treat clients, partners, and teammates with fairness and respect.
Continuously learn, adapt, and improve what we do.
Do what we say we will do. Build a platform that is reliable, robust, and efficient.
After watching talented creators earn nothing from millions of views, the founding team sketched a fairer model on a whiteboard in Accra.
A closed beta in Ghana matched the first creators with regional brands, paying out in cedis via Mobile Money.
The marketplace launched publicly in Ghana — brands booking placements with creators, who are paid in Ghana Cedis via Mobile Money. Automated clip detection shipped as part of the toolkit, so creators get placement-ready inventory without editing.
Nigeria and Kenya come shortly after launch — then more markets, more payment rails, and deeper brand tools, building toward the default monetization platform for developing markets.
Whether you create, advertise, or want to join the team — there's a place for you here.