The team
Builders who know the ground
Majoie Konadu
Co-founder & CEO
Z
Zainab I.
Co-founder & CPO
T
Thabo M.
Head of Engineering
A
Aisha B.
Head of Creator Growth
Backed and built by Clip Technologies. We're hiring
By people who know these markets first-hand — their creators, their currencies, their mobile-first reality. That's the advantage, and it's why we started in Ghana.
Africa has the youngest population on earth and the fastest-growing base of creators anywhere. Yet six in ten of those creators earn under GH₵1,000 a month. The audience was never missing. The infrastructure was.
ClipAd is monetization infrastructure for creators in developing markets. We help creators earn from the views they already get through brand placements they approve — and give brands a clean way to reach verified creator audiences with precision, by niche, city, platform, and view tier. Matching, approvals, measurement, and payouts in local currency: we handle everything in between. An AI clip engine is one of the tools that makes placements effortless — turning long-form content into placement-ready inventory without anyone touching an editor — but the purpose is monetization and reach.
We started in Accra because the problem is clearest here, and the talent is undeniable. But the ambition is continental: a single marketplace where a creator in Kumasi and a brand in Nairobi can do business as easily as anyone in New York or London — and on fairer terms.
The rate a creator sees is what they receive — there are no creator fees. If creators aren't paid fairly and left in control of every placement, we've built the wrong thing.
Transparent tracking, vetted creators, escrowed funds. Both sides should never have to wonder if the deal is real.
Local currencies, local payment rails, local context. Global infrastructure that actually fits how Africa transacts.
After watching talented creators earn nothing from millions of views, the founding team sketched a fairer model on a whiteboard in Accra.
A closed beta in Ghana matched the first creators with regional brands, paying out in cedis via Mobile Money.
The marketplace launched publicly in Ghana — brands booking placements with creators, who are paid in Ghana Cedis via Mobile Money. Automated clip detection shipped as part of the toolkit, so creators get placement-ready inventory without editing.
Nigeria and Kenya come shortly after launch — then more markets, more payment rails, and deeper brand tools, building toward the default monetization platform for developing markets.
Backed and built by Clip Technologies. We're hiring
Whether you create, advertise, or want to join the team — there's a place for you here.