One campaign, run across the content Ghanaian audiences already trust — at a flat price, measured down to the creator.
Vodafone Ghana wanted to lift brand affinity among under-30s ahead of its Red Season push — the audience that lives on creator video and tunes out traditional advertising. The team had three weeks, one hero creative, and a mandate to prove the spend.
Ghana's youngest, most connected audience is also its hardest to reach with conventional media. They skip the ads on the open web, ignore static display, and trust their favourite creators far more than any brand channel. Vodafone's marketing team had a clear brief and a clear goal — measurable brand lift among 18-to-29s in Accra and Kumasi — but no efficient way to get that message inside content this audience actually watches through to the end.
Sponsoring creators one by one wasn't viable on the timeline. Each conversation meant separate negotiations, separate briefs, separate invoices, and no shared view of performance. The team needed reach and accountability, and they needed both inside three weeks.
Vodafone posted a single brief to ClipAd: target markets, audience, budget in cedis, and the kind of creators they wanted. Within 48 hours they had a shortlist of vetted creators and approved a roster of 38 across Accra and Kumasi — lifestyle, comedy, football, and everyday-life channels whose audiences matched the brief.
From there the platform did the heavy lifting. ClipAd's AI scanned each creator's long-form uploads, detected natural scene breaks, and surfaced each creator's strongest clips. Creators approved the clips on their side, and Vodafone's campaign ran across every approved clip — the creator featuring the brand in their own content. The brand reviewed and signed off on each placement before anything went live.
Because everything ran through one marketplace, Vodafone could shift weight toward the creators that were over-delivering while the campaign was still in flight — moving budget toward Kumasi football channels that were posting engagement well above the roster average.
We finally had reach and proof in the same place. We could watch performance by creator in real time and move budget the same afternoon — that just isn't possible with traditional sponsorships.
Over three weeks the campaign reached 4.2 million people across Accra and Kumasi and held an average engagement rate of 8.7% — multiples above what Vodafone's team saw from comparable paid-social activity. Most importantly for the finance team, the cost was a flat GH₵ price per creator, set by each creator's recent view tier and known before launch — no per-impression true-up, no surprise invoice at the end. Every cedi was traceable to a creator and a city in the campaign dashboard. Creators were paid in Ghana Cedis via Mobile Money, and several have since joined Vodafone's always-on roster for the next campaign.
Reach millions across Ghana through creators they trust — at a flat GH₵ price your finance team can sign off before launch.