An illustrative ClipAd campaign — one brief, run across the verified creator content Ghanaian audiences already trust, billed at GH₵85 per 1,000 views delivered with a per-creator cap. The brand here is a generic example; real, named results will be published as live campaigns run.
Sample campaign — illustrative. The brand below is a generic example, not a real ClipAd customer. The narrative and figures show how the model works; real, named results will be published as live campaigns run.
A national telecom brand wanted to lift affinity among under-30s ahead of a seasonal push — the audience that lives on creator video and tunes out traditional advertising. The team had three weeks, one hero creative, and a mandate to prove the spend.
Ghana's youngest, most connected audience is also its hardest to reach with conventional media. They skip the ads on the open web, ignore static display, and trust their favourite creators far more than any brand channel. The marketing team had a clear brief and a clear goal — measurable brand lift among 18-to-29s in Accra and Kumasi — but no efficient way to get that message in front of the real viewership these creators command night after night.
Sponsoring creators one by one wasn't viable on the timeline. Each conversation meant separate negotiations, separate briefs, separate invoices, no agents to chase, and no shared view of performance. The team needed reach and accountability, and they needed both inside three weeks.
The brand posted a single brief to ClipAd: target markets, audience, budget in cedis, and the kind of creators they wanted. ClipAd is monetization infrastructure for creators in developing markets — so within 48 hours the team had a shortlist of verified creators and approved a roster of 38 across Accra and Kumasi, picked by niche, city, platform, and view tier. Lifestyle, comedy, football, and everyday-life channels whose audiences matched the brief.
From there, getting placement-ready was effortless on the creator side. Each creator simply chose where the brand's message would sit in content they already make — ClipAd's clip engine is one of the tools that quietly handles the rest, surfacing the strongest moments from a creator's existing long-form video so nobody has to edit. Creators approved every placement on their side, the brand signed off on each one, and the campaign ran inside content the creators own.
Because everything ran through one transparent platform, the brand could shift weight toward the creators that were over-delivering while the campaign was still in flight — moving budget toward Kumasi football channels that were posting engagement well above the roster average.
We finally had reach and proof in the same place. We could watch performance by creator in real time and move budget the same afternoon — that just isn't possible with traditional sponsorships.
Over three weeks the campaign reached 4.2 million people across Accra and Kumasi and held an average engagement rate of 8.7% — multiples above what the team saw from comparable paid-social activity. Most importantly for finance, the cost scaled with delivery — GH₵85 per 1,000 views, capped per creator by their reach band, so the most a campaign could spend was known before launch and any unused reservation came back as a refund. Every cedi was traceable to a creator and a city in the campaign dashboard. Creators were paid in Ghana Cedis via Mobile Money, keeping the full GH₵60 per 1,000 views they delivered, and several joined the brand's always-on roster for the next campaign.
Reach millions across Ghana through creators they trust — paying GH₵85 per 1,000 views delivered, capped per creator, with a ceiling your finance team can sign off before launch.