Control which brands appear in your content

You have several levers over which brands show up and how — not just whether they run at all. Use them to protect your audience's experience.

Your levers

• Which clips you feature — only segments you approve become inventory, so you choose the content brands appear alongside.
• How a brand is featured — lead with a brand around a strong clip or weave it in lightly where flow matters. See Where brands appear in your content.
• Per-placement approval — you sign off on each specific brand and campaign before it runs.
• Where the ad runs — you choose a pre-roll, mid-roll, or post-roll slot for each placement.

A simple strategy

Lead with brands around your strongest, most brand-safe clips, keep things light where flow matters, and decline anything that doesn't fit. Used together, these controls mean brands enhance your content instead of interrupting it.