What is a placement?

A placement is a brand paying you to feature it in your content for one campaign. It's the basic unit of monetization on ClipAd: a real creator, an approved brand, and a flat fee equals earnings.

How a placement comes to life

1. You approve your clips, building the inventory brands can see.
2. A brand is matched to you — through a campaign you applied to or a collab you accepted.
3. The brand books a placement with you for the campaign.
4. You approve the brand, and it runs in your content. The flat fee is added to your balance.

What you control

Everything that matters. You decide which brands you accept and whether each placement is a fit. Your fee per placement is set by your view tier, so there's no pricing to manage. No brand ever runs in your content without your approval — see Approve or decline a brand's campaign.

You also control which of your clips brands appear alongside. How that works, and when to use it, is covered in Where brands appear in your content.