When you accept a placement, you choose how the brand shows up in your content. You feature it naturally — and you decide which of your clips it sits alongside. The goal is to balance the value of the placement with the experience for your audience.
Lead with your strongest moments
Featuring a brand around your best-performing, most-watched clips captures the most attention — that's the higher-value placement, and the one brands are most drawn to. Best on clips with a strong hook that holds your audience.
Protect the flow
You can also weave a brand in more lightly, around moments where flow matters most, so your audience gets your content first and the brand rides on the goodwill you've already earned. Best when you want the smoothest possible experience.
Choosing
- Maximize value: feature brands around your strongest clips.
- Protect the experience: keep it light where flow matters most.
The order your clips play in is set automatically when they're detected — see Can I merge, split, or reorder clips? for what you can shape by hand.