Pre-funding is the mechanism that lets a creator and a brand trust each other before they've ever worked together. The money is committed up front, so a creator knows it's really there before they run an ad.
How it works
- A brand pre-funds a campaign budget (minimum GH₵1,000).
- For each creator they bring on, the placement's cap (cap × CPM) is reserved from that budget.
- A creator approves and runs the placement, and earns GH₵60 per 1,000 views it delivers (about 70% of what the brand pays).
- The placement settles on real views and any unused reservation is refunded; brands never spend beyond the budget they've allocated.
What it protects
- Creators know the money is really there before they run an ad.
- Brands pay for delivered views up to a known cap per creator, and never exceed their pre-funded budget.
When there's a disagreement
Pre-funding also gives us room to resolve disputes fairly — funds stay protected while we review the facts, then we release, credit, or refund as warranted. See Report a problem or dispute a charge.
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