Two numbers sit at the heart of ClipAd's pricing: a creator's views over the last 30 days, and the views each published placement delivers. We verify both carefully — together they decide what's billed.
Verified from the public profile
A creator's recent-30-day views are checked against their public profile and used to place them in a view tier — Spark, Rise, Pro, or Elite. That tier sets the per-placement view cap (the most a single placement can bill), while the rate stays a flat GH₵85 per 1,000 views for everyone, so brands and creators work from the same, current figures.
Why views, not followers
Views reflect what an audience actually watches right now, where follower counts can be stale or inflated. Tying both the cap and the bill to real views keeps it honest: a placement costs what it delivers, up to a ceiling set by the creator's genuine, current reach.
How delivery is counted
A published placement's views are pulled from a connected, ownership-confirmed account and used to settle billing, capped at the creator's tier. Automated view verification through more platform APIs, richer per-post analytics, and fraud detection at scale are on the roadmap — for now, tiers are verified at review time and re-checked as creators grow, and delivery is settled from confirmed posts. The wider safeguards are in How pre-funded budgets protect both sides.