A marketplace only works if both sides are real. Before a creator can earn or a brand can run ads, we review the account — so genuine creators and legitimate brands aren't lumped in with bad actors.
Vetting creators
- Identity — confirming a real person or organization is behind the account.
- View-tier verification — checking recent-30-day views on the creator's public profile to confirm eligibility (1,000+ views) and set the correct tier.
- Profile integrity — making sure platform links and audience details line up.
Vetting brands
Brands are reviewed too. A complete brand profile — real name, logo, and working website — is part of what lets creators trust a placement request. Both sides being verified is what makes an approval meaningful.
Why it matters
Vetting is the foundation everything else rests on: brands collaborate with real creators at the right view tier, and creators work with legitimate brands. Creators can speed up their own review by following Get verified and approved to monetize.
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