How to send a collab request and attach a campaign

Besides posting a campaign for creators to apply to, you can approach a creator directly with a collab request, then attach a campaign to it. It is the outreach path.

Send a collab request

1. In Browse Creators, open a creator and send a collab request with a short message.
2. The creator sees it in their inbox and accepts or declines.

Attach a campaign

1. Open Collab Requests in the brand portal.
2. On an accepted request, click Send campaign.
3. Attach an existing campaign or create a new one. This puts the creator on the campaign, ready to execute.

Which path to use

Post a campaign when you want creators to come to you; send a collab request when you have a specific creator in mind. Either way, the creator runs your campaign on their own terms and you pay the same flat, tier-based price. To go the campaign-first route instead, see How to review and accept applications.