How to get started as a brand

How-to guides2 min read

Running your first campaign on ClipAd takes four steps. Here is the map, with a full guide behind each one.

The four steps

  1. Create your brand account — sign up on the brand page and log in at the portal. Add your name, logo, and website so creators recognize you.
  2. Create and fund a campaign — write your brief and pre-fund a budget (minimum GH₵1,000). See How to create and fund your first campaign.
  3. Add your ad and your creators — upload an ad creative for creators to run, then accept applicants or invite creators directly. See How to upload an ad creative and How to find and shortlist creators.
  4. Verify and track — confirm published clips and watch your spend against budget. See How to verify a clip and track your campaign.

What it costs

You pay GH₵85 per 1,000 views a placement delivers, out of a pre-funded budget. Each creator is capped at their view tier, so a placement never bills more than a known ceiling, and you're refunded any of the reservation the views don't use. The full breakdown is in What a campaign costs.

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