Brand pricing is built around one idea: pay for delivery, with a cost you can cap. You pay GH₵85 per 1,000 views each placement delivers, capped per creator by their view tier — and you pre-fund the campaign, so your spend is bounded.
A capped cost per 1,000 views
Every placement (one creator running your ad for the campaign) bills GH₵85 for each 1,000 views it delivers. The rate is the same for every creator; what changes is the per-placement cap, set by the creator's recent-30-day view tier — the most views one placement can bill:
- Spark (1,000–10,000 monthly views) — capped at 10,000 views per placement.
- Rise (10,000–50,000) — capped at 50,000 views per placement.
- Pro (50,000–250,000) — capped at 250,000 views per placement.
- Elite (250,000+) — billed against the creator's measured views, with a high ceiling.
How a placement bills
When you accept a creator, their cap × the CPM is reserved from your budget. The placement then settles from the views it actually delivers on a published, ownership-confirmed post, and any of the reservation the views don't use is refunded — so you pay for real delivery, never more than the cap.
Pre-fund your budget
Campaigns are pre-funded with a minimum budget of GH₵1,000. Reservations and settled costs come out of that budget, and you never pay beyond what you've allocated. Of every 1,000 views, GH₵60 reaches the creator and ClipAd keeps GH₵25 from your GH₵85.
Plan your spend
Your budget buys delivered views at GH₵85 per 1,000 — for example, a GH₵1,000 budget covers the views a campaign delivers at that rate, reserved per creator up to each one's cap. Set it up in Set your budget and creator roster.