Brief your creators

Your brief is what tells a creator how to feature you. A clear brief, shared once with your campaign, helps every matched creator run the placement the way you intend.

Set the brief

1. In the brand portal, open your campaign and set out what you want creators to feature.
2. Add the details that matter — the message, the product, and the destination URL you want viewers to act on.
3. Your brief is shared with the creators you match with on the campaign.

Write a brief that performs

• Lead with the point — be clear about the one thing you want viewers to take away.
• Keep it tight — a focused ask respects the creator and lifts approval rates.
• Match the context — a brief that suits the creator's audience earns approvals and results.

One brief, many creators

The same brief guides every creator on the campaign, so you set it once and scale across your roster. Next, put it to work in Book a placement and get it approved.