How brand campaigns work on ClipAd

For brands: campaigns3 min read

ClipAd turns reaching Ghanaian audiences from a bespoke, DM-by-DM grind into a repeatable channel. You pre-fund a campaign, match with creators, book placements, and pay GH₵85 per 1,000 views delivered — capped per creator, so your cost scales with delivery up to a known ceiling.

The loop

  1. Post a campaign — pre-fund a budget (minimum GH₵1,000) and set the creators you want. Publish in minutes.
  2. Match creators — browse and shortlist, or review applications to your brief.
  3. Book placements — each creator you match with runs your campaign in their own content, on their terms.
  4. Pay for delivery — GH₵85 per 1,000 views each placement delivers, capped at the creator's view tier, drawn from your pre-funded budget. Reserved at accept, settled from real views, and any unused reservation refunded.

Why it's different

Every placement is approved by the creator before it runs, billing is a capped CPM (GH₵85 per 1,000 views, with a per-creator ceiling — no negotiation), and you pre-fund so your spend is bounded and predictable. You're buying an authentic placement with a real Ghanaian creator — see What you're buying.

Get started

Set up in the brand portal, then follow Create your brand account and Post your first campaign.

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