When you pay for a placement on ClipAd, you're buying something specific: a real creator authentically running your ad in their content, chosen by the kind of reach their recent content gets.
An authentic placement
The flat price reflects the creator's view tier — the band their recent-30-day views fall into. You're paying for that creator's audience and credibility, and for an ad they've personally approved to run in their clip. That authenticity is the product.
Not a guaranteed reach number
You are not buying a guaranteed impression or view count. A Rise-tier creator is someone whose recent content gets 10,000–50,000 views — a strong signal of reach, but not a promised delivery figure for your specific ad. Tiers tell you what to expect; they aren't a contract for a number.
Coming soon
Guaranteed-impression (CPM) pricing with a floor and true-up, full analytics dashboards, and make-goods are on the roadmap — but they're not part of ClipAd today. View tiers are based on each creator's recent views, and a published post's views are pulled in once the creator's account is connected and the post is confirmed as theirs; broader automated reach reporting is still to come. For now, the value is a credible, creator-approved placement at a known flat price. The numbers are in What a campaign costs.