When you pay for a placement on ClipAd, you're buying something specific: a real creator authentically running your ad in their content, and you're billed on the views that placement delivers.
An authentic placement, priced on delivery
You pay GH₵85 for every 1,000 views the placement delivers — so your cost tracks real audience, not a fixed sticker price. You're paying for that creator's audience and credibility, and for an ad they've personally approved to run in their clip. That authenticity, metered to delivery, is the product.
Capped, but not a guaranteed number
Each placement is capped at the creator's view tier — a Rise-tier creator's placement bills up to 50,000 views, for instance — so you know the most it can cost. What you're not promised is a specific delivery figure: the tier and cap tell you the ceiling and what to expect, but a placement bills on whatever views it actually earns, up to that cap. You only pay for views delivered.
How delivery is measured
A published post's views are pulled in once the creator's account is connected and the post is confirmed as theirs, and your billing settles on that count (capped at the creator's tier). Deeper analytics dashboards, A/B testing, and make-goods are on the roadmap — but billing already runs on real delivery, capped per creator. The numbers are in What a campaign costs.