Because you pay for delivery up to a known ceiling, planning a campaign is straightforward: decide how many creators and how much reach you want, and pre-fund a budget to cover it.
The levers
- Total budget — set in GH₵ and pre-funded. You never pay beyond what you allocate.
- Platforms — focus on where your Ghanaian audience watches.
- Max creators — concentrate budget on a few higher-tier creators or spread it across many smaller ones.
Budget that's predictable
Every placement bills on the views it delivers, up to a known ceiling for each creator. Your budget buys delivered views at your agreed rate: it's reserved per creator up to their cap, the placement settles on real views, and any unused reservation is refunded. You always know the most a campaign can cost before you commit.
Adjust as you learn
You can pause a campaign to revise it and shift budget toward the creators who fit best. The cost model is laid out in What a campaign costs.
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