Set your budget and creator roster

For brands: campaigns3 min read

Because pricing is a flat GH₵85 per 1,000 views with a per-creator cap, planning a campaign is straightforward: decide how many creators and how much reach you want, and pre-fund a budget to cover it.

The levers

  • Total budget — set in GH₵, pre-funded, minimum GH₵1,000. You never pay beyond what you allocate.
  • Platforms — focus on where your Ghanaian audience watches.
  • Max creators — concentrate budget on a few higher-tier creators or spread it across many smaller ones.

Budget that's predictable

Every placement bills GH₵85 per 1,000 views it delivers, capped at the creator's view tier — so each creator has a known maximum cost (their cap × the CPM). Your budget buys delivered views at that rate: it's reserved per creator up to their cap, the placement settles on real views, and any unused reservation is refunded. You always know the most a campaign can cost before you commit.

Adjust as you learn

You can pause a campaign to revise it and shift budget toward the creators who fit best. The cost model is laid out in What a campaign costs.

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