Set your budget and creator roster

For brands: campaigns3 min read

Because every placement is a flat, tier-based price, planning a campaign is just arithmetic: pick your creators, add up their tier prices, and pre-fund a budget to cover them.

The levers

  • Total budget — set in GH₵, pre-funded, minimum GH₵1,000. You never pay beyond what you allocate.
  • Platforms — focus on where your Ghanaian audience watches.
  • Max creators — concentrate budget on a few higher-tier creators or spread it across many smaller ones.

Budget that's predictable

Each creator costs a flat price by view tier — GH₵85 at Spark, GH₵350 at Rise, GH₵1,300 at Pro, from GH₵3,500 at Elite. So a budget of GH₵3,500 might be one Elite creator, ten Rise creators, or any mix in between. You know exactly what each placement costs before you commit.

Adjust as you learn

You can pause a campaign to revise it and shift budget toward the creators who fit best. The cost model is laid out in What a campaign costs.

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