A campaign is your brief to creators. It tells them what you're looking for and sets the parameters — budget, markets, and scale — that matching runs on.
Create a campaign
- In the brand portal, start a New Campaign.
- Title — a clear name, e.g. "Summer Vibes — Africa Edition."
- Description — what the campaign is about and the kind of creators you want.
- Platforms — where you want the clips to land.
- Max creators — how many creators to bring on.
- Audience — the Ghanaian audience and niche you're reaching.
- Total budget (GH₵) — pre-funded, minimum GH₵1,000 — and start/end dates.
- Publish — your campaign goes live for creators to apply to.
Draft vs active
Campaigns move through draft → active → paused → completed. Save as a draft while you refine it; set it active when you're ready for applications; pause to stop new matching; mark completed when it's done.
Write a brief creators want
Be specific about audience, tone, and the product. A clear brief attracts better-fit applications and less back-and-forth. Dial in the budget and roster in Set your budget and creator roster.
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