A campaign is your brief to creators. It tells them what you're looking for and sets the parameters โ budget, markets, and scale โ that matching runs on.
Create a campaign
- In the brand portal, start a New Campaign.
- Title โ a clear name, e.g. "Summer Vibes โ Africa Edition."
- Description โ what the campaign is about and the kind of creators you want.
- Platforms โ where you want the clips to land.
- Max creators โ how many creators to bring on.
- Audience โ the Ghanaian audience and niche you're reaching.
- Total budget (GHโต) โ pre-funded, minimum GHโต1,000 โ and start/end dates.
- Publish โ your campaign goes live for creators to apply to.
Draft vs active
Campaigns move through draft โ active โ paused โ completed. Save as a draft while you refine it; set it active when you're ready for applications; pause to stop new matching; mark completed when it's done.
Write a brief creators want
Be specific about audience, tone, and the product. A clear brief attracts better-fit applications and less back-and-forth. Dial in the budget and roster in Set your budget and creator roster.
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