Post your first campaign

For brands: campaigns3 min read

A campaign is your brief to creators. It tells them what you're looking for and sets the parameters โ€” budget, markets, and scale โ€” that matching runs on.

Create a campaign

  1. In the brand portal, start a New Campaign.
  2. Title โ€” a clear name, e.g. "Summer Vibes โ€” Africa Edition."
  3. Description โ€” what the campaign is about and the kind of creators you want.
  4. Platforms โ€” where you want the clips to land.
  5. Max creators โ€” how many creators to bring on.
  6. Audience โ€” the Ghanaian audience and niche you're reaching.
  7. Total budget (GHโ‚ต) โ€” pre-funded, minimum GHโ‚ต1,000 โ€” and start/end dates.
  8. Publish โ€” your campaign goes live for creators to apply to.

Draft vs active

Campaigns move through draft โ†’ active โ†’ paused โ†’ completed. Save as a draft while you refine it; set it active when you're ready for applications; pause to stop new matching; mark completed when it's done.

Write a brief creators want

Be specific about audience, tone, and the product. A clear brief attracts better-fit applications and less back-and-forth. Dial in the budget and roster in Set your budget and creator roster.

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