How to create and fund your first campaign

A campaign is your brief plus a pre-funded budget. Creating it takes a short three-step wizard; funding it is what makes it visible to creators.

Create the campaign

1. Open Campaigns in the brand portal and click + New Campaign.
2. Basics — give it a title, a short description of what you want, and optionally attach an ad creative.
3. Audience — set the platforms, how many creators you want, and the countries you are targeting.
4. Budget & Review — set a total budget of at least GH₵1,000, add start and end dates if you like, then click Create Campaign →.

Fund it to go live

A new campaign shows Needs funding to go live. Click Fund campaign to pay your budget through our secure checkout. When the payment confirms, the campaign flips to funded and becomes visible to creators, who can now apply.

How the budget works

When you accept a creator, their per-placement cap × the CPM is reserved from your funded budget; the placement then bills GH₵85 per 1,000 views actually delivered, and any of the reservation the views don't use is refunded. You never spend beyond your funded budget. The badge shows what is funded and what is still available as you bring creators on. Next, give creators something to run: How to upload an ad creative.